BBC Gardeners’ World Magazine’s May issue becomes highest revenue generating monthly in the UK in 15 years

Friday 28 July, 2023

BBC Gardeners’ World Magazine has achieved a major milestone with its May 2023 issue, which has become the highest revenue generating monthly in the UK in 15 years. The issue’s success is testament to its engaging editorial content and the inclusion of the annual 2-for-1 Gardens Entry Card and Guide.

The May issue of BBC Gardeners’ World magazine sold 164,576 copies on the newsstand, generating £1.4m in Retail Sales Value (RSV), an increase of 6.3% YoY. The magazine’s success was supported by an extensive trade marketing and promotional campaign, as well as a PR campaign that generated national television and print coverage.

One of the standout features of the May issue is the reusable 2-for-1 gardens entry card and guide, which offers readers 2-for-1 entry to 416 gardens nationwide.

“We were thrilled to see such a positive response from gardeners and garden visitors alike to our May 2023 issue. Once again, the appeal of the 2-for-1 Gardens scheme has been confirmed with readers recognising the great savings the card delivers at many of the country’s most beautiful gardens.”

Catriona Bolger, Managing Director, BBC Gardeners’ World Magazine

Headshot of Catriona Bolger, Managing Director, BBC Gardeners' World, Immediate Media Co.

BBC Gardeners’ World has been a trusted source of gardening advice and inspiration for over 30 years, and its success reflects the dedication and hard work of its team. The magazine has continued to evolve and adapt to the changing needs of its readers, and this achievement is a testament to its ongoing success.

For more information about BBC Gardeners’ World and its latest issue, please visit the magazine’s website at www.gardenersworld.com.