Our ethos
Any partnership should start with a deep understanding of its target audience, and nobody knows Immediate’s audiences better than Imagine.
We form strategies around robust first-party data and insight and work closely with our editorial teams to ensure the content we produce is not just relevant but offers true value.
Our expertise
Our talented teams of designers, videographers, developers and copywriters produce hundreds of campaigns each year.
From small social campaigns to year-long partnerships involving talent, video, events, audio, complex web builds and print supplements, we’ll tell your story, reaching your target audience in a contextually relevant and engaging way.
Our audience
We reach every type of person with two things in common: they love what they do – and what we do.
From food fanatics to driving devotees, proud parents to entertainment enthusiasts, we reach more than 21 million people in the UK every month through our market-leading brands across print, digital, social and events.
Our data
Need to get a bit more granular? Women, main shoppers, 25-44 years old, ABC1, who are healthy eaters and regularly shop at Tesco? We can reach them with laser-focused targeting.
Our market-leading and award-winning data proposition means we can target almost anyone you can think of across multiple verticals and demographics.
Branded Content Team of the Year, Drum Awards for Online Media
Best Use of Digital, Magnetic Media Spotlight Awards
We're proud of our award-winning studio team and the campaigns we create
Our work
- Read case study
Taylor & Colledge
Find out how we told Taylor & Colledge's story to Immediate's scaled audience of home cooks with some delicious recipes.
- Read case study
Macmillan Cancer Support
Find out how Imagine raised awareness of Macmillan Coffee Mornings amongst Immediate's foodie audience
Our people
Meet the Imagine team
BethShirazi
Partnerships Director
"As the Partnerships Director on the Imagine commercial team, I lead a team of seven talented professionals who manage relationships with agencies, pitch for creative briefs, and collaborate with extended teams to generate innovative ideas. The focus is on providing clients and advertisers with exceptional solutions that deliver engagement, increase market share within their competitive set, and offer a strong ROI."
SamPietrasiewicz
Head of Partnerships
"I currently co-manage the amazingly talented Imagine partnership sales team alongside Rob, guiding the team towards quarterly partnership budgets. I have more than 10 years' experience, having previously worked at two other media owners (ITV and Global), and joined the Imagine Sales team nearly four years ago (time flies when you join in lockdown!). I'm also the team’s food brand champ, overseeing all Good Food, olive and delicious. partnership revenue and internal communications. I'm a firm believer in working hard while having fun along the way – I love a team night out, especially if it involves karaoke!"
RobHunt
Creative Partnerships Director
"I've worked in partnerships for more than 15 years, in a long career that includes national newspapers and big magazine publishers. My team and I spend our days coming up with ideas that clients love, pitching them and ensuring they’re delivered with a smile! In my spare time I play lots of racquet sports and run a monthly quiz at my local pub, which is like no other pub quiz you've done before. Fun fact – I once DJ’d for Jay Z!"
JoHarmer
Senior Partnerships Director
"With 17 years at Immediate under my belt, I previously worked across our parenting portfolio before moving over to the Imagine partnerships team seven years ago. I love building strong relationships with our agencies and clients, as well as the diversity of working with a broad range of clients across our many market-leading brands, to deliver hugely successful results for them."
JemmaHolding
Senior Partnerships Manager
"I lead on all partnership briefs with agencies outside of London and maintain strong relationships with key contacts. I'm always ready to brainstorm and try innovative ideas. I also like to blend my professionalism with humour, keeping the team entertained with my pranks!"
LiamKennedy
Senior Partnerships Manager
"I've been with Immediate since 2010 and joined Imagine Partnerships in 2021. I thrive in my role and am dedicated to delivering exceptional results for my clients through creative partnership campaigns. Outside of work, I'm a devoted Arsenal fan, and my enthusiasm for football mirrors my approach to work – dynamic, spirited and always aiming for victory!"
JamesAdams
Senior Partnerships Manager
"I'm well seasoned in commercial partnerships, with more than 11 years of experience at Immediate. My strengths lie in presenting, being personable and forging strong relationships, and creative thinking – and I'd like to think my sense of humour, which I've been told is questionable! I consistently drive success through my strategic vision and collaborative approach as the team's brand champion for Radio Times, which sees me working closely with the editorial team."
HannahBailey
Partnerships Manager
"A seasoned sponsorship and partnership professional with a strong agency background, I specialise in content creation and global client servicing. I enjoy crafting and presenting compelling narratives and fostering strategic alliances across the industry. But my creative pursuits don’t stop there – I like to DJ and paint, and have exhibited my musical/visual work around London, the Caribbean and Europe. So, if you're ever in need of a content solution, a painting for your home, or even the perfect playlist to soundtrack your day, I'm your person!"
JonathanBown
Commercial Content Director, Imagine
"I'm responsible for the Imagine studio team and its output, having joined Immediate in 2018. A former print and digital editor, I love using my 20 years of editorial experience, paired with data and insight, to create winning content strategies for clients and then ensuring they deliver. I'm truly passionate about content platforms, having previously worked on iconic brands, including Smash Hits!, Heat, OK! And ELLE, before making the switch to commercial content in 2016."
LucyWillis
Client Services Director
"With more than 12 years’ experience in media project management, I sit at the forefront of our Client Servicing team, ensuring we deliver top-notch service to our clients through our incredible range of partnerships, focusing on retention and growth. This means consistently improving our client and agency relationships and ensuring the team run creative content campaigns strategically and smoothly. I'm dedicated to fostering growth and achieving collective success in the team through a culture of fun, and nothing makes me happier than a watertight timeline that runs to plan."
KatieRyce
Head of Client Services
"Imagine prides itself on incredible client servicing, and it’s my role to ensure we maintain the high standards of our first-class project management and client services. I monitor resource and help shape campaign timings and budgetary strategies, too. I have nine years’ experience in project management and I love delivering a successful campaign that exceeds benchmarks and smashes KPIs, as it means thrilled clients, plus a team celebration. After all, it’s important to step back and appreciate all the hard work! If you really want to put a smile on my face though, just start talking about food. Nothing makes me happier."
SabrinaIrani
Lead Client Services Manager
"I like to serve up my project management with a dash of style (I've always loved clothes and styling, and wanted to be a clothes designer when I was younger). I started project managing six years ago and now run our largest commercial partnerships. I look after every aspect of delivery, from brief through to production and reporting at the end, and I enjoy keeping the wheels on the bus turning, making things happen and connecting with others in the process."
LucyHughes
Senior Client Services Manager
"Over the last eight years, I've mastered managing every aspect of client partnerships, from the smallest of ad formats to the largest of shoots. I get great satisfaction from seeing a complex campaign come together and achieve its KPIs – especially when I've had to overcome problems, sidestep challenges and keep the client happy. I'm also the proud owner of two tiny fish with very grand names, Schmidt and Winston."
ClareBurger
Senior Client Services Manager
"I'm South African born and raised, and I'm proud to be a part of the brilliant team culture at Imagine – and the fact I've never seen a James Bond film! In the four years I've worked in publishing, I've developed strong organisational skills that get put to good use working with Immediate’s various editorial and commercial teams to ensure campaigns are delivered on time and to budget. I also enjoy juggling managing clients and creating schedules with all the other nitty gritty required of a PM."
CelesteMott
Senior Client Services Manager
"With a mixed background in brand marketing, events and media stretching back to 2016, I bring a wealth of experience to Imagine. Whether I'm liaising with Maltesers to create delicious recipes or looking after talent on a ship for Princess Cruises, I enjoy working with a variety of clients to ensure our partnerships go live on time and all the moving parts of a campaign are running smoothly. I'm also a passionate horse rider and compete in a mixture of events, including dressage, show jumping and cross country with my horse Bracken."
SabinaRedfern
Project Coordinator
"After joining in October 2023, I'm delighted to be part of the thriving Client Services team. As a Project Coordinator, I handle multiple campaigns, manage internal and external relations, and ensure project success. I have a love of languages and have worked abroad in France and Spain, which helps me bring a unique perspective to my role. Outside of work, I'm a devoted foodie and I like to pursue various creative hobbies, including crochet, video editing and painting."
JamesRamsay
Creative Director
"I lead our team of talented designers, overseeing their creative output on commercial projects, while also turning my hand to shoots and any proactive design projects. I've been in the design game for 11 years now and enjoy collaborating with the lovely people here – and the free company coffee. I'm a big film buff and once pulled an all-nighter in a cinema to watch all three extended editions of the Lord of the Rings movies back-to-back… and I’d do it again."
HannahProud
Senior Art Director
"You can hear my laugh from a mile off, and I've been with Imagine for the last four years – although I've been art directing since leaving university in 2015. I mastermind, organise and oversee all our food campaigns, and this includes leading shoots to create high-quality content I know will resonate with our audience. I thrive on having a creative vision, then seeing it through to delivery, and I'm really proud (no pun intended) of what I've achieved with some of our most successful campaigns."
SammWhite
Lead Digital Designer
"I've been leading on digital design for more than a decade. I oversee and produce much of our digital output, mentor other team members to help enhance their digital experience, and find time to walk several miles a day (which my dog Charly isn’t so keen on). I also help create new commercial formats for our portfolio and am always seeking out new ways of doing things. I get a kick from seeing something we’ve never done before finally come to life. ‘Anything is possible’ is my motto!"
AnneHeppelthwaite-Taylor
Senior Designer
"With more than 30 years of designing experience, there’s not much I don’t know about the print side of things (although I like to keep my hand in with digital, too). I adore the varied clients we get to work with, but it’s the people that really make the job for me. I love how well we work together as a team and I enjoy being a mentor to the junior designers. If I had my way though, we’d swap our drizzly London HQ for somewhere hot and sunny, preferably the Maldives."
CatherineWatts
Senior Digital Designer
"I’ve worked at Immediate for 13 years, seven of which have been spent within the glorious Imagine team. The thing I love most about my role is the variety of campaigns we get to work on, producing outstanding creative for anything from granola to cruising. I’ve recently embarked on my digital journey as Senior Digital Designer, and am excited to learn more and create lots of new and exciting things within the team."
RobynBamber
Senior Designer
"I like listening to true crime podcasts, but I promise I'm not scary. I've been with Imagine for three or so years now and I do a little of bit everything, as I'm keen to learn and give anything a go. That means I work across lots of different projects, from shoots and microsites to big print campaigns. As a keen cook and baker, I enjoy working with food brands and clients that I use at home, and I'm always thinking about food. My favourite question to ask everyone in the office is: ‘What are you having for dinner?’"
AnnelChristopher
Senior Digital Designer
"With nearly 15 years of design experience, I've recently joined Imagine. Having previously worked in editorial, marketing and print subscriptions, I have a wide array of knowledge and I thrive in working on a variety of campaigns for both digital and print. A foodie at heart, I find joy in travelling to different destinations, indulging in cuisines from around the world."
SarjiniRanjan
Junior Designer
"I’ve joined the Imagine team as a Junior Designer, I love the variety and how no two days are the same! I’m still pretty new to this but have already learned so much and am excited to carry on doing so! Since the lockdowns, I have a new-found love to travel and will always say yes to a trip! I am very big on making memories and capturing them in creative ways, whether that’s collecting things for my overflowing memory box or capturing candid moments on my polaroid or disposable camera!"
HayleyShedden
Head of Copy
"Heading up our amazing team of writers, I oversee all the copy created by Imagine (and occasionally get to do a bit of writing myself). Having started out in editorial, I've been working in magazines for more than 20 years and I'm a self-confessed grammar geek who enjoys playing with words to create brilliant results for clients. I once surprised myself by jumping out of a plane (with a parachute)."
JakeShoolheifer
Copy Editor
"My role as Copy Editor is multi-faceted, but it includes leading on some of Imagine’s largest campaigns, as well as being a driving creative force during the pitching process. In the seven years I've been with Immediate, I've most enjoyed the campaigns where I’ve been able to help readers get more out of their hobbies, such as the Ramblers and LEGO. And just in case you were wondering, my DJ name, for obvious reasons, would be LL Shool J."
KayleighGiles
Copy Editor
"Having cut my teeth in journalism, I joined Imagine’s copywriting team in 2019 and haven’t looked back since. Whether I'm writing a microsite for one of our food clients or interviewing talent for an advertorial, I love being able to utilise the power of words to help brands realise their vision and deliver their story with impact. What I love most of all though, is that I get to work with such lovely, creative people every day. That and a bit of Imagine Radio every Friday (each member of the team takes turn to curate a weekly playlist)."
ChloeSimpkins
Senior Copywriter
"Since joining Immediate in 2022, I've loved having the opportunity to write for a wide range of different brands and clients, while also building on my four years of copywriting experience, learning lots from the other writers on the team. I strive to produce interesting, well-targeted copy for every campaign I work on, and I like sprinkle the perfect amount of detail on each one. Just don’t ask me to write about myself – this biog took far longer to write than it should have."
GavinKelley-Day
Head of Digital Production
"I head up our digital production team, and ensure our online campaigns – and the products we use to produce them – are of the highest standard. It’s been 14 years, but I still enjoy building bespoke content that combines both form and function to produce a compelling user experience, all while delivering against client briefs. Despite always having my eye on digital innovations, I love to go analogue in my downtime. I'm a massive fan of 1980s films, TV and music – I even own a Top Gun flight suit!"
StevenNewell
Digital Producer
"Since joining Imagine five years ago, I've progressed from Trainee up to Producer, and I thrive on being able to continually enhance my skillset, while also working with the very talented group of people that is the Imagine team. I'm responsible for building a range of commercial digital products (think native advertorials, competitions, solus emails, digital ads, digital advertorials, enhanced advertorials…) across multiple Immediate brands. Away from the day job, I'm a keen footballer and love music. If I was a DJ I’d be called Selecta Steve."
RossShepherd
Director of Video Production
"I have 17 years of video creation under my belt and I lead on the production of both commercial and in-house editorial video, while also still getting hands-on as a video director/producer/editor – I love seeing my team’s work come to fruition as published videos that truly fulfil their objectives. I once made a zombie movie called Victorian Undead, and it was the best fun I've had behind the camera!"
ScottLovelock
Senior Video Editor
"I work on all aspects of our video production, from concepts, storyboards and filming to directing, editing and even animation and some 3D stuff. Indeed, if you keep your eye out for the annual Radio Times TV Christmas ad, you might see my handiwork at play, as I've been tasked with bringing some creative magic to it for the last few years. I enjoy a good challenge, along with the variety and constant learning my role has presented over the last seven years. When not working or being a parent, I love to paint."
OllyAlder
Video Editor
"I've been making videos since I was 16, when I used to make vlogs and sketches to teach myself how to edit, so I really have been living the dream for the five years I've been at Imagine. From covering live events around the UK and abroad to capturing cocktail content in the office studio, my role offers plenty of variety and sees me filming and editing video content for both our editorial teams and commercial campaigns. What’s my favourite film, you might ask? It’s Whiplash because I think the cinematography is incredible."
KenDelRosario
Video Editor
"Last year I joined Imagine all the way from the Philippines, so I've made the leap from being a news cameraman at home to working with all the Immediate brands here in London. When I was younger, I actually wanted to be an astronaut, so you could say this role is keeping me well and truly grounded – especially as I'm humbled by the fact it allows me to work with big brands I've always admired."
JoePomeroy
Video Editor
"I love how fun his job is and the fact no day is the same as any other. I've been working in the industry for 10 years now and I happily split my time between commercial and editorial shoots, so you’ll often find me shooting recipe videos for Good Food or green screen review episodes for Radio Times, along with editing videos for a range of other editorial brands. I'm passionate about creativity, and have even named my kittens, Basqi Cat and Frida Catlo, after the artists (Basquiat and Kahlo, just in case you were in any doubt)."
TulsiSudra
Video Editor
"I love how creative my role is, how much there is to learn (I've only been working in this field for a few years) and how diverse the jobs I work on are. For me, the best part is being able to have a role in making an inspiring video that tells a story, while also taking part in the journey behind each one. I probably win the award for the most unusual team pet – I have a corn snake called Salazar, named after the Harry Potter legend Salazar Slytherin."
AsliUmut
Video Editor
"After becoming infected with an inexplicable love of German new wave cinema in my teens, I went to film school to make art house films. Fortunately, that didn’t pan out and fast forward a decade, I’ve had the privilege of working across editorial and commercial projects with inspiring creatives and world-renowned brands. What I love about being a video editor at Imagine is the diversity and exceptional quality of our work, and knowing the stories we tell will have a positive impact on people’s lives. When I’m not filming or editing, I DJ."
Imagine in the news
Visit the News page for more stories
- Alpen and Immediate launch media-first Dream Garden Makeover targeting healthy living enthusiasts
- Nominations announced for the RadioTimes.com Soap Awards 2024
- Immediate and Morrisons team up honouring unsung Christmas kitchen heroes
- Immediate and Macmillan Cancer Support subvert the traditional view of a coffee morning
- Immediate announces first partnership with a beauty brand, Liz Earle Beauty
- Immediate announces largest ever one day commercial partnership, with P and O Cruises