Immediate announces partnership with Opt Out Advertising to unlock consentless advertising

Thursday 27 June 2024 

Immediate, home to trusted brands that people love, announces a new strategic partnership with Opt Out Advertising, providers of privacy-friendly advertising solutions for advertisers and publishers.

The partnership will see Immediate benefit from Opt Out Advertising’s cutting-edge targeting technology to deliver ads to all Immediate’s scaled audience, providing advertisers with a way to engage hard-to-reach ‘opted out’ consumers.

Immediate owns and operates some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food, Nutracheck, HistoryExtra and BBC Gardeners’ World Magazine, reaching over 21 million UK users each month.

“Our partnership with Opt Out Advertising marks a significant milestone in our evolution, providing advertisers with another way to connect with even more consumers in our market-leading, deeply trusted, brand safe and highly contextual environments. By integrating Opt Out Advertising’s technology across our diverse range of titles, we reaffirm our commitment to innovation and privacy in ad delivery.”

Cath Waller, Immediate’s MD of Advertising

Headshot of Cath Waller, MD Advertising, Immediate Media Co.

“We are excited to welcome Immediate into our family and look forward to a successful partnership that enhances the reach and effectiveness of privacy-first advertising, achieving great success together.”

Tom van Bentheim, CEO of Opt Out Advertising