Monday 7 August, 2023

Immediate Media Co, owner and publisher some of the UK’s biggest multi-platform media brands, including Radio Times and BBC Good Food, has appointed Christina Hawley to the newly created role of Chief Commercial Officer.

Christina will have overall responsibility of driving new and existing revenue opportunities across Immediate’s Advertising and Subscriptions functions, alongside Immediate Live, its live events business, as well as ecommerce, affiliates, audience development, marketing and strategic partnerships activities.

Christina is an experienced senior cross-functional strategic commercial leader, previously working across retail, e-commerce and consumer goods. Before joining Immediate, Christina was CCO of Ocado, with responsibility for buying, commercial strategy, monetisation and data.

Prior to this, Christina was Associate Partner in the Digital Practice at McKinsey, building and delivering digital and product strategies. Her other roles include Head of Strategy at Marks & Spencer and Managing Director of Pan-African technology and digital-marketplace company, Jumia, with responsibility for commercial and logistics teams across six countries.

Sean Cornwell, Immediate CEO, adds: “I’m delighted to welcome Christina to Immediate, she brings a wealth of knowledge and expertise in this important new role. Her proven track record in developing new revenue opportunities will be key in our continued success as we look to further to diversify our revenue and transform the business.”

Christina takes up her new role on 29 August.