Immediate celebrates six wins at PPA Awards 2024

Thursday 27 June 2024 

Immediate, home to trusted brands that people love, won six awards at the PPA Awards in London last night (Wednesday 26 June 2024). 

Good Food’s app collaboration with Nadiya Hussain won Campaign of the Year for its outstanding KPI performance and creative value delivery. 

Immediate’s creative studio, Imagine, won Commercial Partnership of the Year for their Macmillan Coffee Mornings campaign, praised for its purposeful approach and performance improvement. 

MadeForMums received the new Community Engagement Award, recognised by the judges for its strong monetisation plan and comprehensive community engagement. 

Immediate’s Subscriptions Team won both Data Initiative of the Year, and Subscriptions Initiative of the Year, the judges noted for their excellent data use and personalised strategy.  

Immediate also won the Diversity & Inclusion Award, praised for “being rich and thoughtful, putting ED&I at the heart of the organisation and delivering clear results” 

Morgan Jeffery, Radio Times Digital Editor, was Highly Commended in the Editor of the Year category for his contributions to digital publishing. 

“It’s been an outstanding year for Immediate and it’s fantastic that our highly talented creative and commercial teams are being recognised by the PPA and the wider industry. We’re also extremely proud that our people-first culture, which has ED&I at the heart of it, is being acknowledged and celebrated across the industry and at the PPA Awards. Thank-you to the PPA and the judging panels for a fantastic event celebrating the work we do, and congratulations to every one of the winners.”   

Sean Cornwell, CEO of Immediate 

The PPA Awards celebrate businesses and individuals across the specialist media sector, recognising innovation and outstanding work across 27 categories.