Mindful Chef and Good Food announce exciting partnership to help balance busy lifestyles with healthy, flavour-filled meals
Wednesday 6 September, 2023
Mindful Chef, the UK’s number one rated recipe box, and BBC Good Food, the UK’s number one food media brand, today (Wednesday 6 September) announced a new partnership aimed at helping people cook and enjoy healthy meals at home.
The partnership between Mindful Chef and BBC Good Food, owned by Immediate Media, comes at a time when more people are looking for ways to balance their busy lifestyles with healthier eating habits. Mindful Chef’s focus on providing sustainably sourced ingredients and easy-to-follow recipes, combined with BBC Good Food’s cooking expertise and thorough recipe testing, means the collaboration can offer a seamless and enjoyable cooking journey for all people with all levels of cooking knowledge and skill.
The partnership allows subscribers to the Mindful Chef meal kits access to exclusive recipes curated by BBC Good Food’s team of experienced recipe developers. These recipes showcase a diverse range of international flavours, seasonal ingredients, and creative cooking techniques.
Giles Humphries, Co-founder at Mindful Chef, says: “We are incredibly excited about this groundbreaking partnership. Our mission has always been to inspire people to cook delicious nutritious meals and make healthy eating easy. The partnership will enable us to further grow our 30 million meals already delivered across the UK and reach an even wider audience to empower more people to eat in a more healthy and sustainable way.”
“We are delighted to partner with Mindful Chef in this exciting venture. BBC Good Food, the UK’s most popular food media brand, has been inspiring and helping everyone to cook and eat well every day for over 35 years. The partnership aims to provide the best ingredients and recipes to create easy, restaurant-quality, healthy dishes at home.”
Dany Dantas, Strategic Partnerships Director, Immediate
This partnership is a new approach to meal kit delivery and home cooking, combining the convenience of pre-portioned ingredients with the expertise of the BBC Good Food team of professional recipe developers.
More information, including subscription details and upcoming recipes, can be found on bbcgoodfood.com.
More stories
Visit our news page for moreAll the latest releases from Immediate
- Good Food’s top performing recipes show traditional flat pancakes are facing competition
- Eat well and save money this January with BBC Good Food’s Healthy Diet Plan
- Good Food reveal winners of their Christmas Supermarket Taste Test Awards 2023
- Tom Kerridge takes over the BBC Good Food cooking app in the run-up to Christmas