Made for Mums - Parenting and products

There for the big milestones, and the day-to-day

MadeForMums supports parents during every stage of their journey with the trusted advice, tools and products they need to navigate the ever-changing landscape of family life.

We have a team of parenting journalists and expert contributors that cut through the noise to deliver helpful, accessible content, drawing on the knowledge of a positive and dedicated community that loves to share.
Our deeply involved community is at the heart of everything we do, from our exclusive Top Testers Club to our army of MadeForMums Awards testers.

Trusted by half a million parents each month

MadeForMums is here to help parents make confident choices. We offer the UK’s largest number of professional, independent reviews of parenting products, which is why parents trust us to recommend everything from pushchairs to paddling pools.

1,500+
Products tested every year
588k
Monthly digital users
Ipsos iris May 2023
208k
Combined social media reach
Jan 2024
1.1m
Monthly page impressions
Ipsos iris May 2023
2m 45s
Dwell time
Ipsos iris May 2023

The team behind MadeForMums

Our people live and breathe their brand passions – here are some of our expert team members

RuairidhPritchard

Digital Growth Lead

"After 15 years of working in editorial roles, commercial partnerships, affiliate ecommerce and digital innovation, I'm now the Digital Growth Lead for Parenting at Immediate, working with a dedicated team of fantastically talented content creators, subject-matter experts and Immediate's brilliant central teams to amplify and drive growth for MadeForMums."

HollieBond

Digital Journalist

“I write about pregnancy, child health, pushchair reviews, and family days out across MadeForMums, and over the past 12 years, I've contributed to magazines and websites like Family History Monthly, You & Your Wedding, SquareMeal, and Muddy Stilettos. With two kids, aged 3 and 6, I haven't slept properly since 2017!”

JanetMtima

Digital Journalist

“Along with writing content for MadeForMums across a variety of topics, I’m also responsible for our Instagram account, and can often be found filming around the office.”

MatthewTrask

Digital Content Creator

"I review parenting technology, gaming, and household products across MadeForMums and have written for top children’s publications, including the Official Pokémon Magazine, LEGO Star Wars and LEGO Minecraft. When I'm not testing kids' tech or playing the latest Pokémon games, you’ll find me binge-watching Netflix or riding roller coasters."

DanielleGraph

Community Manager

“I run our Top Testers Club on Facebook and help with the MadeForMums awards. I've been here since 2015 and used to work as a celebrity interviewer and TV/movie journalist. I have 2 daughters and am an expert in slime, toys, scooters, and, unfortunately, head lice.”