Made for Mums - Parenting and products

There for the big milestones, and the day-to-day

MadeForMums supports parents during every stage of their journey with the trusted advice, tools and products they need to navigate the ever-changing landscape of family life.

We have a team of parenting journalists and expert contributors that cut through the noise to deliver helpful, accessible content, drawing on the knowledge of a positive and dedicated community that loves to share.
Our deeply involved community is at the heart of everything we do, from our exclusive Top Testers Club to our army of MadeForMums Awards testers.

A woman in a leopard-print dress looks down while assembling or inspecting a white baby crib in a brightly decorated store with other baby items in the background.

Trusted by half a million parents each month

MadeForMums is here to help parents make confident choices. We offer the UK’s largest number of professional, independent reviews of parenting products, which is why parents trust us to recommend everything from pushchairs to paddling pools.

700
Products tested every year
337k
Monthly digital users
Ipsos iris Dec 2025
213k
Combined social media reach
Oct 2025
4m
Monthly page impressions
Ipsos iris Dec 2025
2m 44s
Dwell time
Ipsos iris Dec 2025

The team behind MadeForMums

Our people live and breathe their brand passions – here are some of our expert team members

A smiling person with glasses and a shaved head, wearing a long-sleeve shirt, poses with arms crossed against a plain background in a black and white photo.

A young woman with long, straight hair smiles at the camera. She is wearing sunglasses on her head and a casual top. The background shows an outdoor, natural landscape with trees and sky, in black and white.

Black-and-white selfie of a person with straight dark hair, bangs, and large round glasses, wearing a sleeveless light top, smiling slightly in a brightly lit indoor setting with office furnishings in the background.

Latest news

22 September 2026

BBC Gardeners' World Magazine reveals winning garden in best-of-the-best gardens of the year competition

Oxfordshire gardener Nadine Mitschunas has been crowned winner of BBC Gardeners' World Magazine's Gardens of the Year Award, in a Best-of-the-Best edition marking the competition's tenth anniversary. The awards are proudly partnered with Crocus, the UK's most trusted online gardening retailer.

16 September 2026

Maynards Bassetts 'sets the juice loose' in IX activation fronted by voice of darts, John McDonald

Maynards Bassetts has partnered with IX, Immediate's in-house experiential agency, to launch The Juiciest Summer, a live activation which took place in Blackpool, alongside the creation of social-first video content.

20 July 2026

Immediate research links a joyful mindset to advocacy and spend

Immediate, home to trusted brands that people love, including Radio Times and Good Food, has published new research showing that joyful audiences, are 11 times more likely to recommend a product and close to five times more likely to spend on the things they love.

View more news stories